This survey of Ohio State students was done to determine their attitudes about High Street adjacent to the university. The survey was distributed as a written questionnaire to students who attended open houses in early January 1999 with the developer teams for the University Gateway Center. Questionnaires were returned from 64 students, although not all students responded to each question. Some 62.5 % of the respondents live in the 43210 and 43201 zip codes, compared with actual enrollment figures of 40.9 %. Thus, the university residence halls and immediate neighborhoods are over-represented in the survey's responses.

The survey was developed by the Campus Partners Student Advisory Board. Data analysis and report production was done by Ron Meyers, graduate research associate with the Community Development section of Ohio State University Extension. Mr. Meyers' full report is available from Campus Partners at (614) 294-7300.

1. Reflecting on your experience as an Ohio State student, please rate your satisfaction with the following aspects of High Street in the University District. Please rate each aspect from 1 to 7 with "1" being "very unsatisfied" and "7" being "very satisfied." The mean response is listed. Note that the lowest satisfaction is with parking availability and cleanliness of the environment, while the highest is with cultural diversity.

• 3.71 Entertainment/social activities
• 3.08 Exercise/intramural activities
• 2.41 Parking availability
• 3.52 Housing
• 4.05 Retail shopping convenience
• 3.59 Retail shopping variety
• 4.70 Cultural diversity
• 3.64 Personal safety
• 2.75 Cleanliness of environment

2. What types of entertainment do you feel the University District needs more of or less of on High Street. Please rate each type on a scale of 1 to 7 with "1" being "much less" and "7" being "much more." The mean response is listed.

• 4.98 dance clubs
• 5.07 comedy clubs
• 5.12 movie theaters
• 4.25 pool halls
• 3.97 bars
• 2.92 arcades
• 5.07 concert halls
• 4.42 coffee shops

3. What types of restaurants do you feel the University District needs more of or less of on High Street? Please rate each type on a scale of 1 to 7 with "1" being "much less and "7" being "much more." (The mean response is listed.)

• 2.79 fast food
• 5.84 24-hour diner
• 3.93 family restaurants
• 3.65 fine dining
• 4.59 ethnic
• 4.87 bar and grill
• 5.15 café/deli
• 4.20 coffee shops

4. What types of retail stores do you feel the University District needs more of or less of on High Street? Please rate each type on a scale of 1 to 7 with "1" being "much less" and "7" being "much more." (The mean response is listed.)

• 4.05 convenience
• 4.60 fashion/clothing
• 4.20 leisure/athletic
• 3.83 home furnishings
• 5.49 grocery
• 4.36 pharmacy
• 3.93 hardware
• 3.69 gift shop
• 4.61 books (non-text book)
• 3.63 music
• 4.22 computer

5. How often do you visit businesses on High Street to shop? (Check one.) Note that nearly 60 % of the respondents visited High Street businesses either a few times per month, rarely or never.

• 3.1 % more than once a day
• 6.3 % once a day
• 31.3 % a few times a week
• 31.3 % few times a month
• 26.6 % rarely
• 1.6 % never

6. How often do you visit businesses on High Street to eat? (Check one.)

• 1.6 % more than once a day
• 7.8 % once a day
• 37.5 % a few times a week
• 23.4 % few times a month
• 26.6 % rarely
• 3.1 % never

7. How often do you visit businesses on High Street to socialize or seek entertainment? (Check one.) Note that nearly 72 % visit businesses on High Street to socialize or seek entertainment only a few times a month, rarely or never. Half the respondents rarely or never do that.

8. What percentage of High Street in the University District should be national retailers, with 0% being "no national retailers" and 100% being "all national retailers." Please consider the total of restaurants, entertainment, and retail. (Check one.) The mean response was 40.95 %. This percentage is relatively high compared with public comments by a few vocal students who seem to want no national retailer. Most responses were clustered between 20 and 40 % of High Street should be national retailers. Here is the percentage of respondents who selected each choice of percentage of national retailers:

• 3.2 % 0%
• 6.3 % 10%
• 17.5 % 20%
• 14.3 % 30%
• 14.3 % 40%
• 14.3 % 50%
• 19.0 % 60%
• 6.3 % 70%
• 4.8 % 80%
• 0 % 90%
• 0 % 100%

9. Please answer the following: I would visit and patronize High Street more often if it: (Check all that apply.) This is the percentage of those who responded to question 9 that checked each option. The percentages will add up to more than 100%. Note that all options appear to be significant factors. Cleanliness received the most responses. Parking may have been relatively low because most respondents live in the area.

• 62.5 % were cleaner
• 53.1 % were safer
• 59.4 % had a better variety of businesses
• 45.3 % had more parking available
• 50.0 % had a higher quality of retailers
• 51.6 % had stores I like to shop at

10. Many Ohio State offices serving students, such as the Registrar, Student Financial Aid, and Fees and Deposits, are located around the campus. If those offices were located with parking in a new development in the area of 11^th Avenue and High Street south of the law school, do you think that students would find that location more or less convenient? (Check one.) Two-thirds of the respondents felt such a location would be more convenient or as convenient.

• 39.1 % more convenient
• 28.1 % about the same
• 18.8 % less convenient
• 14.1 % don't know/no opinion

The following questions are used strictly for demographic information and to assure that the survey fairly represents the whole student body.

11. Do you have a car or other motor vehicle in the local Columbus area?

70.3 % yes

29.7 % no

12. Please check your race or ethnicity. The responses slightly under-represent Blacks and slightly over-represents other minorities.

• 6.3 % Black
• 3.1 % Hispanic
• 7.8 % Asian/Pacific Islander
• 1.6 % Native American
• 73.4 % Caucasian (non-Hispanic)
• 6.3 % Do not wish to mention

13. Are you a female or a male?

54.7 % female

45.3 % male

14. How old are you? The mean response was 22.89 years; 26.6 % of the respondents indicated they were 19; 18.8 % indicated 20; 7.8 % indicated 21; and 10.9 % were 22. A total of 34.4 % were 23 years of age or older.

15. What is your marital status?

• 6.3 % married
• 89.1 % single (never married)
• 4.7 % divorced

16. How long have you attended Ohio State? The mean response was 2.83 years.

17. What is the zip code of your address at Ohio State?