In cooperation with the Campus Partners Student Advisory Board, resident advisors in a residence hall on the Columbus campus of The Ohio State University distributed this written questionnaire to their student residents during winter quarter 1999. The questionnaire surveyed Ohio State students to determine their attitudes about High Street adjacent to the university. Responses were received from 54 students. All but three of the respondents had attended Ohio State less than one year; nearly all were 18 or 19 years old; and more than 88 percent of the respondents were female. A similar survey was distributed by electronic mail to a statistically representative sample of Ohio State students during January 1999. Where appropriate, the results of this written survey will be compared to the more representative responses from the e-mail survey.

1. Reflecting on your experience as an Ohio State student, please rate your satisfaction with the following aspects of High Street in the University District. Please rate each aspect from 1 to 7 with "1" being "very unsatisfied" and "7" being "very satisfied." The mean (average) response is listed. Note that the lowest satisfaction is with parking availability and cleanliness of the environment. The highest satisfaction is with entertainment/ social activities and cultural diversity. In the e-mail survey, parking availability and cleanliness of the environment also rated lowest in satisfaction, while cultural diversity and retail shopping convenience rated highest.

Entertainment/social activities 5.45

Exercise/intramural activities 3.53

Parking availability 2.21

Housing 4.27

Retail shopping convenience 4.94

Retail shopping variety 4.59

Cultural diversity 5.38

Personal safety 3.83

Cleanliness of environment 2.87

2. What types of entertainment do you feel the University District needs more of or less of on High Street?

Please rate each type on a scale of 1 to 7 with "1" being "much less" and "7" being "much more." The mean

response is listed.

3. What types of restaurants do you feel the University District needs more of or less of on High Street? Please

rate each type on a scale of 1 to 7 with "1" being "much less and "7" being "much more." The mean

response is listed.

4. What types of retail stores do you feel the University District needs more of or less of on High Street? Please rate each type on a scale of 1 to 7 with "1" being "much less" and "7" being "much more." The mean response is listed.

4.85 convenience

5.70 fashion/clothing

4.31 leisure/athletic

4.10 home furnishings

5.94 grocery

5.35 pharmacy

3.75 hardware

4.32 gift shop

5. How often do you visit businesses on High Street to shop? (Check one.)

6. How often do you visit businesses on High Street to eat? (Check one.)

7. How often do you visit businesses on High Street to socialize or seek entertainment? (Check one.)

8. What percentage of High Street in the University District should be national retailers, with 0% being "no national retailers" and 100% being "all national retailers." Please consider the total of restaurants, entertainment, and retail. (Check one.) The mean value is 50.8%, the following is the distribution of responses:

9. Please answer the following: I would visit and patronize High Street more often if it: (check all that apply)

Listed are the percentage of people who responded to question 9 and selected each option. Many respondents selected more than one option, therefore the percentages add up to over 100%. Compared with the e-mail survey, the respondents to this survey were much less concerned about available parking (29.6% versus 54.8% and somewhat less concerned about the variety of businesses (44.4% versus 64.4%).

61.1% were cleaner

51.9% were safer

44.4% had a better variety of businesses

38.9% had a higher quality of retail

9.3% had stores I like to shop at

29.6% had more parking available

7.4% other:

10. Many Ohio State offices serving students, such as the Registrar, Student Financial Aid, and Fees and Deposits, are located around the campus. If those offices were located with parking in a new development in the area of 11^th Avenue and High Street, do you think that students would find that location more or less convenient?

51.9% more convenient

29.6% about the same

11.1% less convenient

7.4% don't know/no opinion

11. Do you have a car or other motor vehicle in the local Columbus area?

20.8% yes 79.2% no

12. Please check all that apply.

12.5% Black

3.6% Hispanic

3.6% Asian/Pacific Islander

1.8% Native American 71.4% Caucasian (non-Hispanic)

7.1% do not wish to mention

13. Are you a female or a male?

88.2% female 11.2% male

14. How old are you? The mean age was 18.6 with the median exactly between 18 and 19

15. What is your marital status? All of the respondents were single

16. How long have you attended Ohio State?

17. What is the zip code of your address at Ohio State? All of the respondents live in the 43210 zip code, that of the Ohio State University and its residence halls.